Disney Announces Dual Global Launch of Products for Star Wars: Episode IX & Frozen II


Disney has announced a dual global launch of products for some of the most anticipated upcoming films of 2019, Star Wars: Episode IX and Disney’s Frozen II. This is the first ever dual global product launch for Disney. “This is truly an epic moment for fans, families and retailers as products for two of the biggest-ever entertainment franchises hit shelves simultaneously,” said Ken Potrock, President, Consumer Products Commercialization. “We’ll be working with our partners to create suitably spectacular celebrations for each, in line with the excitement and anticipation of the legions of Star Wars and Frozen fans around the globe.”. So mark your calendars, October 4th, 2019 will mark the kick-off of Triple Force Friday and the Frozen Fan Fest.

Triple Force Friday

Triple Force Friday will celebrate the launch of a range of brand-new products from a trio of original Star Wars entertainment events, including products inspired by:

  • The highly anticipated, final installment of the Skywalker Saga, “Star Wars: Episode IX”
  • The first-ever “Star Wars” live-action series, “The Mandalorian,” set to debut exclusively on the upcoming streaming service, Disney+
  • The latest title from EA and Respawn – Star Wars Jedi: Fallen Order – a brand-new action-adventure game releasing Holiday 2019

Triple Force Friday will include products spanning categories from toys to collectibles, housewares, books, apparel and more and all will go on sale beginning at 12:01 AM on October 4, 2019. Stores around the world will join the festivities with in-store events and midnight openings.

Additional details on Triple Force Friday will be revealed closer to the event and some of the new products will be kept under wraps until the October 4th global launch. Additional new products will continue to roll out leading up to the theatrical release of Star Wars: Episode IX on December 20, 2019. You can follow along for more details on this event on social media using #ForceFriday.

Frozen Fan Fest

To celebration the theatrical release of Frozen II on November 22, Frozen Fan Fest will kick off on October 4. Frozen Fan Fest will include product reveals, musical moments, in-store events and much more, introducing an unparalled assortment of Frozen II products and offering fans the opportunity to join the Frozen characters as they set out on an epic journey beyond Arendelle. These special fan experiences will continue until the premiere date, with products continuing to rollout after the film’s release. The Frozen II product assortment spans categories including toys, apparel, fashion accessories, housewares, books and much, much more! Additional details on Frozen Fan Fest are expected to be revealed later this year, and you can follow along on social media using #FrozenFanFest.